The Boursin® Ritual

Aug 16, 2016

1 – The bread

Begin the irresistible Boursin experience by indulging your temptation for an exquisite baguette fresh out of the oven. The crispy crust. The perfectly soft crumb. The perfect base for your favourite Boursin!

Want to think outside the box and add a touch of originality to your delicious snack? Consider a different type of bread at your local baker or supermarket. Whether your taste leans toward a ciabatta, multigrain baguette or sesame loaf, you’ll find that every variety will reveal a new facet of your irresistible Boursin!


2 – The opening

A cheese as unique as Boursin deserves a packaging that’s just as distinct. Open the corolla (aluminum foil) wrapper the same way you would eat a cupcake : with two fingers, gently unwrap the corolla to release your melt-in-the-mouth Boursin with its unique flavours and creamy texture. It’s a vision that will delight your taste buds and make your guests’ mouths water!

At room temperature, Boursin cheese becomes even more exquisite. That’s why we suggest that you take it out of the refrigerator one hour before serving. Once opened, your beloved Boursin can be kept in the fridge for 7 to 10 days, either in its well-sealed wrapper or an airtight container. But we’re willing to bet that you won’t have leftovers of this sublime cheese very often!


3 – The serving

Sink the knife into the cheese to discover the unique, crumbly and creamy texture of Boursin.

Use a different knife for different Boursin cheeses so that you don’t mix up the exceptional flavours.


4 – The presentation

Place the Boursin on a piece of bread, just as you would with foie gras.

There you go! All that’s left is to give in to the irresistible taste of Boursin. Savour its unique, creamy texture, let it melt in your mouth, and discover the true meaning of pleasure.

Bon appétit!